FEATURED WORK

 

Cultural Projects

Art & Design

LOGO, POSTER + SOCIAL DESIGN

LOGO, POSTER + SOCIAL DESIGN

Client: Vancouver Island Brazilian Jiu Jitsu

DESIGN + ILLUSTRATION

DESIGN + ILLUSTRATION

Client: RebalanceMD

ALBUM DESIGN + TYPOGRAPHY

ALBUM DESIGN + TYPOGRAPHY

Client: Zerbin

DESIGN, PHOTOGRAPHY + ILLUSTRATION

DESIGN, PHOTOGRAPHY + ILLUSTRATION

Client: RebalanceMD

LIVE PHOTOGRAPHY

LIVE PHOTOGRAPHY

Client: Mosaic

CUSTOM ILLUSTRATION

CUSTOM ILLUSTRATION

Client: RebalanceMD

DESIGN + ILLUSTRATION

DESIGN + ILLUSTRATION

Clients: Fallbrigade, Towers and Trees

LIVE PHOTOGRAPHY

LIVE PHOTOGRAPHY

Client: Zerbin

MERCHANDISE DESIGN

MERCHANDISE DESIGN

Client: Fallbrigade

PHOTOGRAPHY

PHOTOGRAPHY

Client: Troy Haws Music

TYPOGRAPHY, DESIGN + PHOTOGRAPHY

TYPOGRAPHY, DESIGN + PHOTOGRAPHY

Client: God's Garden

 

Gluteal Fibrosis Outreach in Kumi, Uganda

Videography & Photography

In 2020 a team of medical professionals and researchers from Canada and the USA went to the rural town of Kumi, in Eastern Uganda, to start a long-term research study into the prevalence of Gluteal Fibrosis, a disability affecting thousands of children in the region.

112 children received free evaluations and operations, 110 of whom were diagnosed with gluteal fibrosis and will continue to be monitored over the next five years to assess the effectiveness of treatment on quality of life.

Habitat for Humanity Victoria's

11th Annual Gingerbread Showcase

Event Coordination, Content Creation & Social Media Strategy

The annual Gingerbread Showcase is Habitat for Humanity Victoria's top fundraiser. In its 11th year it raised a record amount of funds with over $102,000 in donations to go towards local affordable homeownership in Victoria, BC.

Habitat for Humanity Victoria is one of 56 affiliates in Canada building more than 250 homes a year, offering a “hand-up” to families across the country. It is a community-based, registered charity working towards creating safe and decent places to live. Its management costs are covered by its ReStore initiative, selling high quality used and new housewares and building materials.

Bunz Trading Zone App

Marketing & Social Media Management

Bunz is a trade-only community app that connects people with others in their city to exchange goods & services. With no cash allowed in the zone, Bunz has created an alternative trade economy, maximizing resources and minimizing waste through reuse and recycling. 

 

Bunz started as a single Facebook group, but quickly grew into a collective community of over 100,000 members across all zones. This demand led to the creation of the Bunz app where users can easily upload and search for items in their area. The app is available for iOS, Android and Web platforms.

Image courtesy of Mark Blinch/The Globe and Mail

FORMS Summit & Festival (by Endless City)

Communications & Event Services

FORMS is a 3-day festival of emergent culture that celebrates artists and thinkers who take risks and challenge convention through experimentation.

 

Aiming to connect with people who are interested in contemplating what is possible, FORMS examines the convergence of creativity and technology and its influence on everything from digital life, human connection, urbanism, artistic expression and beyond.

Image courtesy of Nonotak

Scotiabank CONTACT Photography Festival

Exhibit Curation

CONTACT is the largest photography event in the world, and a premiere cultural experience in Canada, with over 1500 artists in 200 exhibitions and happenings throughout the month in the Greater Toronto Area. Founded in 1997, CONTACT is a not-for-profit organization dedicated to celebrating and fostering the art and profession of photography.

 

As part of the 20th anniversary celebrations, CONTACT expanded their program to include 20 Public Installations at sites across the city, one of which was curated by Bethea Penny of BAETLI. The installation, #DrizzyDoesUTSG, features Instagram artist @UofTDrizzy and explores the pervasiveness and ephemerality of images in social media through a series of posters across the  University of Toronto’s  St. George Campus.

Image courtesy of CONTACT Photography Festival

Center for International Experience

& The Royal Ontario Museum

Program Development

As part of a small team of emerging museum professionals, Bethea developed an object-based guided tour for increasing intercultural competence.

 

Partnering with both the Royal Ontario Museum and the University of Toronto's Center for International Experience this tour became part of the larger Intercultural Learning Program Curriculum and a base for continued research on the subject. The process and result were presented at the 2016 iSchool Conference and the 2016 Ontario Museums Association Conference.

Image courtesy of the ROM

 

Audio

 

I am also a producer, songwriter and vocalist. I perform under the artist name Arielle Minx.

I have a full recording studio and can supply session vocals on demand through the Fiverr platform. I am not currently taking on new mixing, producing, or mastering projects. I have professional quality on-location recording equipment for field recordings and film. I work primarily with Logic Pro X and Adobe Premier Pro, but also have experience with other audio and film software.

Audio equipment includes 2 matched Røde NT1A condenser studio microphones (stereo capacity), one Focusrite CM25 condenser studio microphone, one omnidirectional lavalier clip microphone for interviews, one Audio-Technica limited edition MKII dynamic microphone, a selection of piezo/contact microphone pickups, one set of Roland WEARPRO 3D Stereo in-ear Microphones for GoPro, one Zoom H4N Pro stereo recorder with windshield for high quality on-location film & field recordings, and a Sylvania portable speaker system with with wireless microphone for on-site event performances.

Example Session Vocals

© ​BΛETLI

baetli.consulting [at] gmail.com

TYPOGRAPHY, DESIGN + PHOTOGRAPHY

Client: God's Garden